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About The Root

Building a successful business is hard. Growing it is even harder. The Root helps you solve real business problems with practical solutions that work.

Two Perspectives, One Goal

We bring together two different worlds of business growth:

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Rudi Khoury

The Intrepreneur

A problem solver who makes big companies work better. As Chief Digital Officer, Rudi helps large organizations grow through smart tech choices and better ways of working.

 

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Marcel Berger

The Entrepreneur

A business builder who's done it from scratch. As Global Head of DTC at Factor Bikes and founder of Mummu Cycling, Marcel knows what it's like to start, grow, and scale companies.

 

Our Mission

Most businesses don't fail because they lack solutions. They fail because they chase the wrong ones. We're here to fix that.

Our values

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Solve at the Source

Embrace creativity and forward-thinking to inspire customers
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No Fluff, Just Value

Operate with honesty, transparency, and ethical standards in all dealings
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Customers First

We’re not here to sell tech. We’re here to help people make better business decisions. Tools are just tools—what matters is how you use them.

Join Us

We're building something different: a place where business owners and leaders share what really works.

No fluff, no theory - just practical solutions you can use today.

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