About The Root
The gap between knowing what technology can do and using it to drive real business growth. We're here to fix that.
Who We Are
We're Marcel Berger and Rudi Khoury, two business leaders who've lived both sides of the growth story. Marcel led Global DTC at Factor Bikes and built Mummu Cycling from scratch. Rudi drives digital transformation at Fisher & Paykel, turning tech investments into commercial wins.
What We Do
Every week, we meet with business leaders to solve real-life problems—no theory, just practical solutions that work. We combine Marcel's experience scaling direct-to-consumer brands with Rudi's enterprise transformation expertise to help businesses of any size grow.
Why It Matters
We've seen it too often - companies invest millions in technology but struggle to turn it into revenue. At Factor Bikes, we learned that success isn't about having the fanciest tech stack; it's about aligning technology with how customers actually buy. At Fisher & Paykel, we discovered that even the most sophisticated systems fail if they don't solve real customer problems.
Our Approach
We combine two worlds that rarely meet: the agility of direct-to-consumer brands and the proven systems of enterprise business. Through live problem-solving sessions and conversations with industry leaders, we uncover patterns that separate successful growth from expensive experiments.
What You'll Get
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Live sessions where we help real businesses solve their biggest challenges
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Clear steps to make technology drive revenue, not just run your business
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Insights from leaders who've faced the same challenges you're facing
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Growth strategies that work whether you're starting up or scaling up
Who we are
Marcel Berger
Entrepreneur
I build brands that connect with people and scale. With 20+ years of experience in growth, commercial strategy, and fan engagement, I’ve assisted premium brands in expanding globally, driving revenue, and creating high-value experiences across DTC, B2B, and omnichannel markets.
At Factor Bikes, I led global growth across three continents, helping transform it into one of the world’s top performance bike brands. Through DTC expansion, B2B growth, and strategic partnerships, we achieved sixfold revenue growth, establishing Factor as a significant player in the high-performance cycling industry.
As the Founder of Mummu Cycling, I’ve developed a leading cycling experience brand, providing VIP hospitality, travel, and exclusive event access. With a solid foundation, Mummu Cycling is now positioned for its next growth phase, broadening its reach, deepening partnerships, and enhancing its premium offerings. I thrive in fast-moving, high-growth environments where strategy, brand, and execution align to drive success.
Rudi Khoury
Intrapreneur
AI and digital transformation expert with a passion for helping businesses thrive in today’s fast-paced technological landscape.
With over a decade of experience, I specialize in combining digital & business transformation, artificial intelligence and data analytics to create innovative solutions that drive business success.
My journey in the tech world has equipped me with the skills to not only understand but anticipate the needs of businesses across various industries, including finance, retail, and manufacturing.
Business transformation is at the heart of what I do. I am dedicated to helping organizations rethink their business models, streamline processes, and leverage cutting-edge technology to achieve sustainable growth.
Whether you're looking to enhance your data capabilities, automate critical tasks, or integrate advanced AI solutions, I bring a strategic vision and hands-on experience to the table. My mission is to empower businesses to stay ahead of the curve and realize their full potential through innovative technology.