About The Root
We're here to help you solve real business problems with practical, no-fluff strategies that drive growth and momentum. [^5]
Meet Your Hosts
Rudi Khoury
The Intrepreneur
A problem solver who makes big companies work better. As Chief Digital Officer, Rudi helps large organizations grow through smart tech choices and better ways of working.
Marcel Berger
The Entrepreneur
A business builder who's done it from scratch. As Global Head of DTC at Factor Bikes, Marcel knows what it's like to start, grow, and scale companies.
Our Mission
In today's fast-paced market, small and medium-sized enterprises (SMEs) yearn for growth but often find themselves struggling to scale. They face the frustration of stagnant progress, watching their peers thrive while they feel trapped. They deserve to thrive without barriers—and that's where The Root comes in. [^5]
Founded by Marcel Berger and Rudi Khoury, The Root connects aspiring business owners with the insights and strategies needed to navigate challenges. With decades of experience in scaling startups and enterprise operations, they recognize the distinct gap between startup digital solutions and enterprise platforms—a space where SMEs frequently get lost. [^5]